Our Approach
"Altura" Spanish for elevation and more colloquially used to mean "with pride" is a strategic brand, communications and experiential marketing agency serving clients looking to create authentic brand stories, customer connections, and innovative experiences.
Our goal is to take your brand to new heights by engaging people and places through connectivity, inclusivity and most importantly "con altura."
Services
Integrated Brand & Product Marketing | ​Strategic Planning​ |
Event Management | Placemaking & Experiential Activations |
Social Media & Content Planning | B2B & B2C Digital Marketing |
Partnership & Sponsorship Development
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Additional Services include:
Career Coaching and Personal Brand Development
Work
At Altura, we partner with you from conception to execution to develop a bespoke strategic plan that will lead your business to success. We are your soundboard and we will help to elevate your ideas to new heights! Altura's team will be with you every step of the way.
Click on the thumbnail to learn more about each project.
Placemaking Activation
Dancing On The Row
Integrated Brand Marketing
FITRow
Community Partnership
Vox Pop
Strategic Planning
Back Together Campaign
Brand Refresh
But First Campaign
Team
Vanessa Martinez is the founder and CEO of Altura Marketing. As a creative marketing professional with 10+ years of experience, she brings expertise in launching full-scale integrated marketing programs in the commercial real estate, retail, hospitality and prop tech worlds.
In her most recent role, Vanessa worked at prop tech company View The Space (VTS), where she owned the marketing rollout plan for VTS Rise, a tenant workplace experience app for a diverse group of commercial real estate clients. Prior to VTS, Vanessa worked for Industrious, a flexible workplace provider, where she led the brand strategy, lead generation and product positioning for enterprise customers.
Additionally, she has worked for Federal Realty Investment Trust (NYSE:FRT) where she co-led the development and execution of brand marketing initiatives for Assembly Row, a dynamic mixed-use neighborhood in Somerville, MA. Over her 5 year tenure at Assembly Row, she executed 100 large-scale community events including a Pride Month Celebration, a Summer Salsa Dancing series, and Riverfest, an all-day music festival which brought over 13,000 people to the property.
Vanessa holds an M.S. in Communications Management from Simmons University and a B.A. in Spanish and Theater from Mount Holyoke College.
Melanie Scanlan, PTC
"Go-getter, problem solver, and leader all come to mind when I think about Vanessa. Her organization and time management skills gave motivation to the team to bring amazing results. Vanessa’s outgoing, charismatic nature gives her the ability to connect with anyone while being a productive team leader."
Wendy Pierce, Goldstein Pierce PR
"Vanessa is a terrifically creative marketer - always looking for dynamic opportunities to create buzz. She is also an innovative thinker, who identifies strong collaborative partners to build community around each initiative."
AC Anders, FUN Enterprises
"Vanessa is one of the most resourceful, creative and forward thinking event marketing professionals that I have ever worked with. She has the goal and mission of the project always in mind when planning and executing an event or activation. Her inclusive manner of always making sure everyone involved in the project is on the same page speaks to her passion of making sure the team is working towards the same goal."
Andrea Simpson, Samuels & Associates
"She is an arrow in any marketing team’s quiver because she is real and genuinely wants to make a difference – personally and professionally."